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“Crisis is a low-probability but high-impact event that threatens the viability of an organization and is characterized by ambiguity of cause, effect, and means of resolution, as well as by a belief that decisions must be made swiftly” (Lussier & Achua, 2018, p. 430). We have all seen major crisis in our lifetimes and it seems more often than ever. It is often a delicate situation because it involves a group of people. I can only imagine the decisions that have to be made in a blink following events like 9/11. Being prepared and having a plan in place is crisis leadership (Lussier & Achua, 2018). It can be very hard to plan for every crisis from violence to natural disasters. It is easy to be caught off guard. Making sure you have a plan for when something happens is crucial because it helps in decision making along with knowing what to do. To often, leaders are caught off guard and have no plan set for when something happens. These are the leaders that make mistakes in decision making because they haven’t prepared for it. A leader has to be able to provide direction in a timely manner without being hurried (Baldoni, 2011). I believe that when leaders are unprepared for a crisis, they can lose the leadership and control of the situation. This will cause more chaos and can be a very bad look for a leader. Throughout the crisis event a leader should act calm and in control to help keep others calm.
Communication is and ongoing topic for us throughout the semester and if it hasn’t set in by now how important it is, it may never. Communication is vital for a crisis situation because people have to understand their roles and what to do to make it through as safe as possible. It takes great communication from a leader to keep people calm. When a crisis occurs, the news is now instantaneous to the event, often being broadcasted live, so communication must be quick and concise. It is also important to communicate before a crisis. For example, communicating what to do in the occurrence of a tornado or shooting.
The most important step in crisis planning is anticipation. A leader and organization must be willing to anticipate different crisis before they plan for them. Understanding the different things that can happening, followed by the plan and communication. I think there is a way to plan for many crisis situations, but they usually catch you by surprise and some are hard to prepare for. When this happens its important you know what the steps are for getting through it. For example, 9/11 was a surprise, but the fire fighters, police and many others acted immediately as if they knew exactly what to do. Even though it was chaos they were able to save a lot of lives and assist many. A crisis like that, you hope that people are prepared from the White House down to the people in NYC. This is much different from an office being prepared for a natural disaster.
I think that people are much more cautious than before 9/11 and the recent mass shootings over the years, but I think you have to be. Having a proper plan and practicing that plan is vital for the people within the organization. If you’re being proactive than you may see ways to prevent crisis (Bernstein, 2019). Companies have to look to prevention first and foremost which can cause delays during the workday, but it’s for their own safety.
Lussier, R.N., & Achua, C.F. (2018). Leadership theory, application and skill development.
(6 ed.). Cengage Learning.
Bernstein, J. (2019). The 10 steps of crisis communications. Bernstein Crisis Management.
Retrieved from: https://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/
Breeding, B. 2017 November, 6. Pre-crisis planning vs. post-crisis planning: confronting
Life’s unknowns. Accessed on June 18, 2019. Retrieved from: